Welcome to the Brand Guidelines website—your central resource for maintaining a clear, consistent, and cohesive brand experience across every touchpoint. Whether you are creating presentations, marketing collateral, digital content, social media assets, or internal communications, these guidelines are designed to help ensure every expression of the brand feels intentional, unified, and recognizable.
To get started, use the dropdown menu on the left to select the division you are working within: Focus, GRF, SCS, Cardinal Point, Focus Partners Australia, or Escala. Each division has its own dedicated set of guidelines, including brand positioning, messaging, typography, color palettes, imagery, logo usage, and templates tailored specifically to that brand’s identity and audience.
While each division has a distinct voice and visual system, all are connected by a shared commitment to excellence, trust, and delivering highly personalized experiences. These guidelines are intended to empower teams and partners to create work that is both strategically aligned and creatively impactful.
About Focus
Focus delivers personalized wealth management and advisory services centered around each client’s goals, values, and vision for the future. Built on a client-first philosophy, Focus combines expansive resources with a deeply personal approach to financial planning, investment management, and life-centered advice. The brand reflects clarity, confidence, sophistication, and a human approach to navigating financial complexity.
Explore the Focus Brand Guidelines
About GRF
GRF delivers highly specialized business management, accounting, and advisory services for clients in the entertainment, sports, and media industries. Built on deep industry expertise and trusted relationships, the firm offers a refined, strategic approach designed to support high-profile individuals and businesses navigating increasingly complex financial environments. The GRF brand reflects sophistication, discretion, and precision—combining elevated service with the insight and attention expected from a premier advisory partner.
Explore the GRF Brand Guidelines
About SCS
SCS Financial is a boutique family office and wealth management firm serving ultra-high-net-worth individuals and families. Known for its highly customized approach and deep advisory expertise, SCS provides integrated investment management, family office, and planning services designed to support clients across generations. The brand embodies discretion, sophistication, intellectual rigor, and highly personalized service tailored to the unique needs of each client family.
Explore the SCS Brand Guidelines
About Cardinal Point
Cardinal Point Wealth Management is a premier cross-border wealth management firm serving affluent individuals and families across Canada and the United States. Specializing in investment management, estate planning, tax strategy, and cross-border financial planning, the firm is designed to address the unique complexities faced by internationally connected clients. Its brand reflects sophistication, discretion, and a deeply personalized approach—combining institutional expertise with long-term relationship management focused on preserving and transferring wealth across generations.
Explore the Cardinal Point Brand Guidelines (coming soon)
About Focus Partners Australia
Focus Partners Australia provides integrated wealth, accounting, tax, and lending solutions tailored to the evolving needs of individuals, families, and businesses throughout Australia. Built on a client-first philosophy, the firm delivers coordinated, strategic advice designed to simplify complexity and support long-term financial success. The brand balances modern sophistication with accessibility, emphasizing trusted partnerships, thoughtful guidance, and a highly personalized client experience.
Explore the Focus Partners Australia Brand Guidelines (coming soon)
About Escala Partners
Escala Partners is a boutique wealth management and investment advisory firm serving high-net-worth individuals, families, family offices, and not-for-profit organizations. Founded on a collegiate, partnership-driven philosophy, Escala is known for its highly personalized service model, independent thinking, and commitment to investment excellence. Its brand embodies exclusivity, intellectual rigor, and refined wealth stewardship—delivering bespoke solutions backed by deep research, collaborative expertise, and global capabilities through its partnership with Focus Partners Australia.
Explore the Escala Brand Guidelines (coming soon)